How Our Pricing Works
No generic price list. No teaser deals. Just tailored wholesale pricing built around your kitchen.
Why We Don't Publish a Price List
Every food business is different. A café using 20 products once a week has completely different costs from a school using 200 products twice a week. A static price list would either overcharge small customers or undercharge large ones.
Factors that affect your price:
- What you buy – product mix, pack sizes, brands
- How much you buy – case quantities, pallet loads
- How often – weekly, twice-weekly, or flexible
- Where you are – delivery distance and route efficiency
- Delivery specifics – time windows, access constraints
We prefer to build fair, sustainable pricing for each business rather than using a one-size-fits-all list that doesn't match reality.
How We Build Your Personalised Price File
You Send Invoices or Product Lists
Upload recent invoices or tell us what you buy. This shows us your real usage patterns and helps us understand your business needs.
We Map Products & Equivalents
We match your products to our range, finding exact matches or better alternatives. You'll never lose the products you depend on.
We Factor In Your Pattern
Deliveries per week, volumes, location – all factored into sustainable pricing that works for your business long-term.
You Get Line-by-Line Comparison
See exactly what you'd pay versus your current supplier, product by product. Complete transparency, no surprises.
Our Pricing Principles
✓ No Teaser Rates
We don't lure you in with unsustainable intro offers that jump after a month. The prices we quote are rates we can honour long-term.
✓ No Silent Increases
When supplier costs move, we talk to you about it. No silent price creep, no surprises – just transparent communication.
✓ Basket-Based Savings
We focus on your total basket, not cherry-picked headline items. Real savings come from optimising your complete order.
✓ Fair to All Sizes
Same approach whether you're an independent café, a primary school, or a multi-site operation. Every customer deserves fair pricing.
Real-World Examples
Independent Café
Usage: ~25 products, daily deliveries
Basket saving: 8-11% vs previous supplier
Key win: Same-day delivery for orders before 06:00, stable pricing
Secondary School
Usage: ~50 products, 2 deliveries/week
Basket saving: 7-9% on total spend
Key win: Simplified ordering, consistent quality
Mobile Catering Van
Usage: ~20 products, flexible delivery
Basket saving: 10-13% vs cash & carry
Key win: Same-day delivery for orders before 06:00, no fuel costs
Actual savings vary by product mix, volumes, and current supplier pricing
Pricing FAQ
Why don't you show prices on the website?
Because your price depends on what you buy, how much, and how often. A generic price list would be misleading – too high for some customers, too low for others. We build each customer's price file individually to ensure fairness and accuracy.
Will my prices jump after the first month?
No. We don't use short-term intro offers. Many new customers tell us they've experienced 'intro offers' where prices quietly creep back up after a few weeks. That's not how we work. The prices we quote are sustainable rates we can honour long-term. If supplier costs change, we'll talk to you about it first.
How often do prices change?
Only when supplier costs move significantly. We review quarterly but only change prices when necessary – and we always notify you in advance with clear reasoning. No silent price increases, no surprises.
What happens if my volume changes?
Your prices are based on your current pattern. If volumes change significantly (up or down), we can review and adjust if appropriate. We want pricing that works for both of us long-term, so we're flexible when your business needs change.
Can I see a sample price file?
We can't show other customers' files (confidentiality), but upload your invoices and you'll get your own complete price file within 2 business days – with line-by-line comparison to your current supplier. No obligation, no pressure.
Ready to See Your Personalised Pricing?
Upload your recent invoices and we'll build your complete price file within 2 business days – with line-by-line comparison to your current supplier.
No obligation. No pressure. Just clear, fair pricing.